Blog Posts

The Basics of Facebook Shops

If you use the internet (which, the fact that you’re reading this leads us to believe that you do), chances are you’ve done some online shopping. Almost anything can be purchased online, whether that’s ordering clothes to be shipped to your home, scheduling and paying...

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The Basics of Voice Search

  Once a technology only imagined in sci-fi, voice activated assistants are quickly growing in popularity. Companies like Google, Amazon, and Apple are continually developing the capabilities of the AI software behind them as people increasingly make them a part...

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What Is Search Advertising?

  Search advertising is a way of getting a business’s ad or message to appear on search engine results pages (specifically, the first page of results). There are two elements of search advertising used to achieve this – Search Engine Marketing (SEM) and Search...

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What is YouTube Trueview, and What Are Its Benefits?

You’re looking for some inspiration for an upcoming home remodeling project, so you turn to a YouTube video about remodeling on a budget. Before the video starts, an ad for a line of new appliances pops up. You’re happy with your current appliances so you hit the skip...

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Social Media Marketing Strategies

Social media marketing should be a key element of any business’s advertising strategy. When planning how your business will use social media, one fundamental aspect to understand is the difference between organic and paid social media marketing. It’s all in the name –...

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Google Page Experience Update & Tools You Can Use!

We’ve all been there: you’re on your phone, trying to find what you need on a business’s website. You not only can’t find what you need, but when you try to call the business, the phone number isn't set up in the Google business profile or on the business website. You...

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Benefits of Using a Digital Agency

Digital marketing should be a continuous effort for your business. It takes time, resources, and strategy to ensure your company’s marketing campaigns are delivering results. Between staying on top of digital trends and monitoring what tactics are working for your...

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Auditing Your Online Presence

Before embarking on any marketing strategy, it is important to understand the current state of your online presence. If you are curious about how prospective customers or potential employees perceive you, take a moment to review the questions below. To complete this...

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