The Basics of Voice Search

  Once a technology only imagined in sci-fi, voice activated assistants are quickly growing in popularity. Companies like Google, Amazon, and Apple are continually developing the capabilities of the AI software behind them as people increasingly make them a part...

What Is Search Advertising?

  Search advertising is a way of getting a business’s ad or message to appear on search engine results pages (specifically, the first page of results). There are two elements of search advertising used to achieve this – Search Engine Marketing (SEM) and Search...

Google Page Experience Update & Tools You Can Use!

We’ve all been there: you’re on your phone, trying to find what you need on a business’s website. You not only can’t find what you need, but when you try to call the business, the phone number isn’t set up in the Google business profile or on the business...

Search Advertising: What is it?

  John Wanamaker, a department store magnate complained more than a century ago that half of his advertising investment went to waste.  He just didn’t know which half. Search advertising might be the solution Mr. Wanamaker was seeking. Search advertising, often...