by Vickie Rortvedt | Aug 2, 2021 | Audience, News, Targeted Marketing
Mobile devices currently make up more than half of web traffic, and businesses that utilize a smart mobile strategy will have an advantage over their competition. There are several forms of mobile targeted advertising, and ensuring the correct one is being used is...
by Vickie Rortvedt | Jul 29, 2021 | Audience, News, Targeted Marketing
You may have a baseline idea of who your most valuable customers are, especially in a very broad sense, where anyone could technically be a customer (like a grocery store) or a very narrow industry, such as in specialized B2B (business to business) manufacturing. But...
by Vickie Rortvedt | May 21, 2021 | News, SEO, Targeted Marketing
John Wanamaker, a department store magnate complained more than a century ago that half of his advertising investment went to waste. He just didn’t know which half. Search advertising might be the solution Mr. Wanamaker was seeking. Search advertising, often...
