Research

73% of Adults in the Marketplace Reached Each Week

The most dominant and influential media in the marketplace. Our readers are your customers.

Full Market Coverage

The River Valley Media Group’s publishing brands deliver unprecedented reach in the communities it serves.  From our daily and weekly print and digital brands to our social media sites; no local media brand or platform delivers the market better.

We can help your business grow and prosper by introducing your company’s messaging to our large and engaged audience.  We can work with you to create compelling creative and a customized and integrated multimedia marketing plan to meet the needs of your business.

  • Our audience is engaged with more than 73% of the market reading our local news each week.
  • Our audience is affluent with buying power including a median household income of more than $62,500 and 59% of our reader households with income of more than $50,000.
  • Our audience is educated with 78% having attended or graduated from college and/or received a post graduate degree.
  • 32% of our reader households have children.
  • Our weekly titles reach more than 63,000 homes via USPS each week, nearly full market reach, filled with lively and relevant community news our readers look forward to.

Please feel free to browse the market, demographic, readership, shopping intent, and competitive media statistics below.  And give us a call or complete the form below to learn more about how our customized marketing solutions can help you meet your business and marketing goals.

Source:  Research data provided by Coda Ventures, an independent market research firm in Nashville, TN.

Our Market

Our Audience

Our Audience Demographics

Our Audience Purchase Plans

Competitive Comparisons

Our Market

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Our Audience

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Our Audience Demographics

49% of River Valley Media Group’s audience is female. 51% is male.

The median age of a River Valley Media Group reader is 48 years old.

59% of our audience has household income of more than $50,000.

Median household income of River Valley media Group readers is more than $62,500.

32% of River Valley Media Group readers have children in the household.

78% (nearly 8 of 10) of River Valley Media Group readers have attended/graduated from college and/or received a post-graduate degree.

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Our Audience Purchasing Plan

Pick your industry to discover our audience purchasing plans

Apparel

Appliances

Automobiles

Financial Services

Pharmacy

Home Improvement

Events

Furniture

Grocery

Jewelry & Watches

Beer & Liquor

Real Estate

Restaurants

Home Services

Sporting Goods

Travel

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Competitive Comparisons

 

Print

Other print publications are read by 28% of the market.

River Valley Media Group reaches 73%.

Television

The top local TV news program reaches a cumulative audience of 57.3% of the market each week.

River Valley Media Group reaches 73%.

Radio

The top local radio station reaches a cumulative audience of 27.8% of the market each week.

River Valley Media Group reaches 73%.

Cable

The top local cable news channel reaches 26.2% of the market each week.

River Valley Media Group reaches 73%.

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