Meet the Team

Meet Our Marketing & Creative Team

Tommy Paalksnis

Tommy Paalksnis

Senior Multimedia Account Executive

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Tommy Paalksnis is a Senior Multimedia Account Executive with the River Valley Media Group. Tommy grew up in Onalaska and graduated from UW – La Crosse with a Bachelor’s Degree in Marketing. He loves fishing, being outdoors, weight lifting, and the Packers – even though they regularly break his heart. Tommy has been with RVMG since 2016 and has an in-depth product knowledge on all of our print and digital products. Tommy loves helping clients achieve their goals and building relationships with current and future advertisers.

Alex Wasilewski

Alex Wasieleski

Multimedia Account Executive

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After graduating from UW – La Crosse with a degree in Marketing and Economics, Alex decided to continue his career here in La Crosse. With the knowledge of the current economic state paired with cutting edge marketing strategies, Alex is able to determine the best route for how businesses should navigate the current climate. His passion for learning has allowed him to gain immense knowledge in many industries. In his free time, you can find him hiking the bluffs, fishing the river, or watching the Packers. Alex is looking forward to being your trusted marketing advisor.

Bill Harnden

Bill Harnden

Multimedia Account Executive

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Bill clearly remembers the first day he started at the Tribune in 1979, with a little media sales experience but with a willingness to learn more. Back then, his co-workers were his mentors. The mission today still remains the same, although the delivery platforms have expanded dramatically. That mission is to bring the audience to your advertiser with a message to accomplish their goals. Bill finds it hard to drive past a rummage sale sign. He also collects records, still plays competitive softball and enjoys the solitude of snow skiing on a crisp winter or spring day.

Corey Dressel

Corey Dressel

Multimedia Account Executive

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Corey Dressel is a Senior Marketing Executive with demonstrated success in Business Analysis, leading to the creation of differentiated cross-media platform marketing campaigns. She is skilled in Strategic Planning, Brand Building, Integrated Marketing, Influencer Marketing, Content Strategy, Design, Budget Management, Media Relations, & Event Planning. She also has a history of Leadership & Education in the Communications field. Corey came to River Valley Media Group with an extensive and diversified background, which has given her experience and understanding in a number of different industries including: construction, finance, large business management, business ownership, communications, and education.

Kodiak Schears

Kodiak Schears

Multimedia Account Executive

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Kodiak Schears is a Multimedia Account Executive with the River Valley Media Group. He first came to La Crosse in 2014, after being accepted to UW – La Crosse and was captivated by the city’s vibrant community and natural beauty. After he graduated, he was hired by the La Crosse Tribune and quickly expanded his passion for print and digital marketing. By far, the thing that he loves most about his job is the opportunity to represent local and national businesses with cutting edge marketing tactics. Although Kodiak sells advertising, he doesn’t see himself as a salesman; instead, he sees himself as a resource to help people achieve their goals.

Meg Satka

Meg Satka

Digital Strategist

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As a brand strategist and Google Analytics nerd, Meg has found that she’s happiest coming up with fun and fresh ideas for her clients. Meg has 15 years of professional experience – working in ad agencies, digital and traditional media firms, and as an internal marketing manager in the auto industry. She has been working with the team at RVMG since 2018, with clients across the country, and within industries ranging from Ag & Manufacturing to Grocery to Hair Salons – and everything in between. Meg has a son serving in the military, so she travels as often as possible to see him. Meg loves the Minnesota Wild. If you need anyone on your trivia team, especially if it’s related to The Office, please let her know.

Travis Eckman

Travis Eckman

Multimedia Account Executive

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Travis Eckman has been with RVMG since October 2020. He brings 9 years of marketing experience along with 7 years of teaching and coaching experience. Residing in Eau Claire since 2012, he has grown to appreciate the community and great people with his wife and four children. In his free time he enjoys spending time with family and friends, enjoying all that the great outdoors has to offer and staying active. He has earned degrees from the University of Minnesota, St. Cloud State and Winona State University and hopes to start his Masters in education soon after his wife finishes hers.

Bryan Ufheil

Bryan Ufheil

Multimedia Account Executives

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Bryan Ufheil is River Valley Media Group’s Winona-based Multimedia Account Executive. Bryan has been in the Winona Community for over a decade after graduating from Winona State University with a B.S. in Business Administration and a M.S. in Education Leadership. His wife is an Elementary School Counselor in the Sparta Area School District, and in 2018 they welcomed their first child to their family. Bryan is experienced building custom solutions for clients across a number of industries and specializes in Higher Education, Golf Courses, and Auctions.

Chris Lander

Chris Lander

Multimedia Account Executive

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Chris Lander is a History major from Cornell College with a minor in Political Science. She was born-and-raised in the city of Chicago and ended up on a 200-acre farm in rural Viroqua. Sorry, she’s still a Chicago Bears fan. Chris fell into advertising as she enjoys working with people. She enjoys helping her customers find solutions to their advertising needs and has been in the Vernon County market for 24 years. Chris grew up riding horses in the Hunter/Jumper Circuit and to this day still has several horses to contend with. She loves the outdoors and is hoping to hike the Oregon Trail someday.

Martin Sherman

Martin Sherman

Advertising Account Manager

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After his astronaut application was rejected by NASA, Martin chose the next best thing: a career with River Valley Media Group! He has served RVMG in various capacities before finding his knack as a top-notch Advertising Account Manager, supporting our sales team and working directly with our amazing advertising customers.

When not at his post in the Advertising Department, Martin enjoys fly fishing, the fine work of Bruce Springsteen, pro wrestling gifs, and spending time with his wife, his son and his basset hound Peg.

Karla Weihrouch

Karla Weihrouch

Advertising Account Manager

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Karla is proud to have worked her entire career at the River Valley Media Group, after starting in 1978! She has worked in different positions over these years, but what she has enjoyed the most is working with our great customers. She is an Advertising Account Manager for the Tomah and Chippewa area. She also processes all our legal notices for our 8 papers. One of her greatest joys is spending time with her four grandchildren, who live in Mounds View, MN. Karla loves to walk, bake, read, play cards and entertain.

Melissa Lara

Melissa Lara

Advertising Account Manager

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Melissa Lara is an Advertising Account Manager for the River Valley Media Group. She has taken on various roles since being with the company, but currently handles mostly La Crosse Retail, Digital and Real Estate. Coming from a previous background of strong customer service focused work, she prides herself on working hard and doing right by the clients she works with. She was born and raised in California but has lived in Wisconsin for about 6 years now and has come to call La Crosse her home. Melissa has a 4 year old daughter who keeps her motivated to work hard every day to provide for her. In her free time, Melissa enjoys reading, movies, video games, and spending time with her family.

Lisa Faulkner

Lisa Faulkner

Regional Sales Manager

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Lisa Faulkner is River Valley Media Group’s Regional Sales Manager, partnering with teams in our Winona, Chippewa Falls, Menomonie and Vernon County locations. She graduated from University of Wisconsin – La Crosse with a B.S. in Finance with a marketing emphasis. Lisa and her family enjoy being outdoors riding horses, fishing, and riding UTVs. Lisa specializes in pairing market research, consumer trends and community insight to create solutions for business partners.

Paul Pehler

Paul Pehler

Regional Advertising Director

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A former amateur baseball player known for his ability to hit the fastball, Paul has learned that the key to advertising and marketing is adjusting to the curveball. Paul has been with the River Valley Media Group for 13 years, starting as a Marketing Research Analyst and now serving as the Regional Advertising Director. Paul has worked with thousands of businesses, on both the local and national level, to help them adjust to the curveball and still prosper. In addition to his passion for advertising and baseball, Paul enjoys hunting, fishing and spending time with his family. He is also a huge Wisconsin Badgers fan.

For more information please feel free to review our site, call us at 608-791-8300 or email us to learn more.