Meet the Team

Meet Our Marketing & Creative Team

Tommy Paalksnis

Tommy Paalksnis

Senior Multimedia Account Executive

View Bio

Tommy Paalksnis is a Senior Multimedia Account Executive with the River Valley Media Group. Tommy grew up in Onalaska and graduated from UW – La Crosse with a Bachelor’s Degree in Marketing. He loves fishing, being outdoors, weight lifting, and the Packers – even though they regularly break his heart. Tommy has been with RVMG since 2016 and has an in-depth product knowledge on all of our print and digital products. Tommy loves helping clients achieve their goals and building relationships with current and future advertisers.

Alex Wasilewski

Alex Wasieleski

Multimedia Account Executive

View Bio

After graduating from UW – La Crosse with a degree in Marketing and Economics, Alex decided to continue his career here in La Crosse. With the knowledge of the current economic state paired with cutting edge marketing strategies, Alex is able to determine the best route for how businesses should navigate the current climate. His passion for learning has allowed him to gain immense knowledge in many industries. In his free time, you can find him hiking the bluffs, fishing the river, or watching the Packers. Alex is looking forward to being your trusted marketing advisor.

Bill Harnden

Bill Harnden

Multimedia Account Executive

View Bio

Bill clearly remembers the first day he started at the Tribune in 1979, with a little media sales experience but with a willingness to learn more. Back then, his co-workers were his mentors. The mission today still remains the same, although the delivery platforms have expanded dramatically. That mission is to bring the audience to your advertiser with a message to accomplish their goals. Bill finds it hard to drive past a rummage sale sign. He also collects records, still plays competitive softball and enjoys the solitude of snow skiing on a crisp winter or spring day.

Joe Paul

Devin White

Multimedia Account Executive

View Bio

Devin grew up in the small town of Amery, WI where he resided with his parents, three sisters, one brother and his golden retriever Gary whom he all loves dearly. Since leaving Amery, Devin stumbled upon the beautiful driftless area of La Crosse where he instantly fell in love with the atmosphere and beautiful surrounding nature of the city. Devin then decided to attend college at the University of Wisconsin – La Crosse and graduated with a bachelor’s degree in business management. His favorite quote that he lives his life by is “tomorrow is never promised”, and he strives to have a positive impact on each person he meets.  This includes the ability to build relationships on a daily basis with new and existing clients. He loves to see the businesses he works with succeed with the help of his expertise as well as the businesses willingness to improve and grow. When Devin is out of the office you can find him in the gym pumping some iron, socializing with friends, or practicing his cooking skills in the kitchen. Devin looks forward to allocating his resources and industry knowledge to help his clients achieve their maximum potential and meet their business goals!

Travis Eckman

Travis Eckman

Multimedia Account Executive

View Bio

Travis Eckman has been with RVMG since October 2020. He brings 9 years of marketing experience along with 7 years of teaching and coaching experience. Residing in Eau Claire since 2012, he has grown to appreciate the community and great people with his wife and four children. In his free time he enjoys spending time with family and friends, enjoying all that the great outdoors has to offer and staying active. He has earned degrees from the University of Minnesota, St. Cloud State and Winona State University and hopes to start his Masters in education soon after his wife finishes hers.

Chris Lander

Chris Lander

Multimedia Account Executive

View Bio

Chris Lander is a History major from Cornell College with a minor in Political Science. She was born-and-raised in the city of Chicago and ended up on a 200-acre farm in rural Viroqua. Sorry, she’s still a Chicago Bears fan. Chris fell into advertising as she enjoys working with people. She enjoys helping her customers find solutions to their advertising needs and has been in the Vernon County market for 24 years. Chris grew up riding horses in the Hunter/Jumper Circuit and to this day still has several horses to contend with. She loves the outdoors and is hoping to hike the Oregon Trail someday.

Bryan Ufheil

Bryan Ufheil

Digital Strategist

View Bio

Bryan Ufheil is River Valley Media Group’s Winona-based Multimedia Account Executive. Bryan has been in the Winona Community for over a decade after graduating from Winona State University with a B.S. in Business Administration and a M.S. in Education Leadership. His wife is an Elementary School Counselor in the Sparta Area School District, and in 2018 they welcomed their first child to their family. Bryan is experienced building custom solutions for clients across a number of industries and specializes in Higher Education, Golf Courses, and Auctions.

Martin Sherman

Martin Sherman

Advertising Account Manager

View Bio

After his astronaut application was rejected by NASA, Martin chose the next best thing: a career with River Valley Media Group! He has served RVMG in various capacities before finding his knack as a top-notch Advertising Account Manager, supporting our sales team and working directly with our amazing advertising customers.

When not at his post in the Advertising Department, Martin enjoys fly fishing, the fine work of Bruce Springsteen, pro wrestling gifs, and spending time with his wife, his son and his basset hound Peg.

Melissa Lara

Melissa Lara

Advertising Account Manager

View Bio

Melissa Lara is an Advertising Account Manager for the River Valley Media Group. She has taken on various roles since being with the company, but currently handles mostly La Crosse Retail, Digital and Real Estate. Coming from a previous background of strong customer service focused work, she prides herself on working hard and doing right by the clients she works with. She was born and raised in California but has lived in Wisconsin for about 6 years now and has come to call La Crosse her home. Melissa has a 4 year old daughter who keeps her motivated to work hard every day to provide for her. In her free time, Melissa enjoys reading, movies, video games, and spending time with her family.

Lisa Faulkner

Lisa Faulkner

Regional Sales Manager

View Bio

Lisa Faulkner is River Valley Media Group’s Regional Sales Manager, partnering with teams in our Winona, Chippewa Falls, Menomonie and Vernon County locations. She graduated from University of Wisconsin – La Crosse with a B.S. in Finance with a marketing emphasis. Lisa and her family enjoy being outdoors riding horses, fishing, and riding UTVs. Lisa specializes in pairing market research, consumer trends and community insight to create solutions for business partners.

Paul Pehler

Paul Pehler

President and Director of Local Sales

View Bio

A former amateur baseball player known for his ability to hit the fastball, Paul has learned that the key to advertising and marketing is adjusting to the curveball. Paul has been with the River Valley Media Group for 13 years, starting as a Marketing Research Analyst and now serving as the Regional Advertising Director. Paul has worked with thousands of businesses, on both the local and national level, to help them adjust to the curveball and still prosper. In addition to his passion for advertising and baseball, Paul enjoys hunting, fishing and spending time with his family. He is also a huge Wisconsin Badgers fan.

For more information please feel free to review our site, call us at 608-791-8300 or email us to learn more.