These days, a strong digital presence is required for any business that wants to bring in or engage with new and existing customers. But what is a digital presence? In short, it’s essentially what people find about your business when doing an online search,...
Marketing is all about telling your brand’s story in a way that will resonate with your audience. When communicating your message, you not only have to be committed to upholding your brand and its values but also show that you are committed to strengthening the...
If you use the internet (which, the fact that you’re reading this leads us to believe that you do), chances are you’ve done some online shopping. Almost anything can be purchased online, whether that’s ordering clothes to be shipped to your home, scheduling and paying...
The public's reliance on the internet for everyday activities continues to grow each day. Everything from reading to grocery shopping now has a space in the digital arena and businesses are adjusting their model to keep from getting left behind. A clear indicator of...
Once a technology only imagined in sci-fi, voice activated assistants are quickly growing in popularity. Companies like Google, Amazon, and Apple are continually developing the capabilities of the AI software behind them as people increasingly make them a part...
Search advertising is a way of getting a business’s ad or message to appear on search engine results pages (specifically, the first page of results). There are two elements of search advertising used to achieve this – Search Engine Marketing (SEM) and Search...
Online shopping has come a long way since the first eCommerce company, Boston Computer Exchange, was launched in 1982. Although not widely used, the internet was somewhat of a thing back then, and BCE served as a marketplace for buying and selling used...
It’s obviously important to set goals for your business, but setting a goal without outlining how it will be achieved isn’t going to be very effective. Saying that you have a goal to increase annual revenue in 2022 by 25% sounds good, but it lacks the structure...
Consumers are constantly bombarded with advertisements wherever they go – online and in person. Traditional advertising has become saturated over the years, with many people opting to do their own research to help them make educated purchasing decisions. According to...
Thanks to the ongoing pandemic of 2020/2021, many people have turned to social media to get the human interaction they are lacking. According to a Pew Research Center report, as of February 2021, 72% of US adults use some type of social media. That doesn’t even...
You’re looking for some inspiration for an upcoming home remodeling project, so you turn to a YouTube video about remodeling on a budget. Before the video starts, an ad for a line of new appliances pops up. You’re happy with your current appliances so you hit the skip...
Branded Content: What Is It? Branded content is a marketing technique that involves creating content that is directly linked to a brand, allowing consumers to make a stronger connection. Branded content seldom involves traditional advertising, such as TV commercials...
Social media marketing should be a key element of any business’s advertising strategy. When planning how your business will use social media, one fundamental aspect to understand is the difference between organic and paid social media marketing. It’s all in the name –...
We’ve all been there: you’re on your phone, trying to find what you need on a business’s website. You not only can’t find what you need, but when you try to call the business, the phone number isn't set up in the Google business profile or on the business website. You...
Digital marketing should be a continuous effort for your business. It takes time, resources, and strategy to ensure your company’s marketing campaigns are delivering results. Between staying on top of digital trends and monitoring what tactics are working for your...
Market segmentation is a foundational element of successful marketing plans. Segmentation enables focus and efficiency of marketing resources toward reaching the most valued audiences for your business and achievement of your business goals. Market segmentation is...
When considering the disruption technology has brought to the media business, many of us think first of the impact it has had on the legacy newspaper business. There’s no doubt that newspapers have had to adapt quickly to this disruption, but of equal impact has been...
Mobile devices currently make up more than half of web traffic, and businesses that utilize a smart mobile strategy will have an advantage over their competition. There are several forms of mobile targeted advertising, and ensuring the correct one is being used is...
You may have a baseline idea of who your most valuable customers are, especially in a very broad sense, where anyone could technically be a customer (like a grocery store) or a very narrow industry, such as in specialized B2B (business to business) manufacturing. But...
Before embarking on any marketing strategy, it is important to understand the current state of your online presence. If you are curious about how prospective customers or potential employees perceive you, take a moment to review the questions below. To complete this...