Blog Posts

What is YouTube Trueview, and What Are Its Benefits?

You’re looking for some inspiration for an upcoming home remodeling project, so you turn to a YouTube video about remodeling on a budget. Before the video starts, an ad for a line of new appliances pops up. You’re happy with your current appliances so you hit the skip...

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Social Media Marketing Strategies

Social media marketing should be a key element of any business’s advertising strategy. When planning how your business will use social media, one fundamental aspect to understand is the difference between organic and paid social media marketing. It’s all in the name –...

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Google Page Experience Update & Tools You Can Use!

We’ve all been there: you’re on your phone, trying to find what you need on a business’s website. You not only can’t find what you need, but when you try to call the business, the phone number isn't set up in the Google business profile or on the business website. You...

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Benefits of Using a Digital Agency

Digital marketing should be a continuous effort for your business. It takes time, resources, and strategy to ensure your company’s marketing campaigns are delivering results. Between staying on top of digital trends and monitoring what tactics are working for your...

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Understanding Mobile Location Targeting

Mobile devices currently make up more than half of web traffic, and businesses that utilize a smart mobile strategy will have an advantage over their competition. There are several forms of mobile targeted advertising, and ensuring the correct one is being used is...

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The Importance of Audience Targeting

You may have a baseline idea of who your most valuable customers are, especially in a very broad sense, where anyone could technically be a customer (like a grocery store) or a very narrow industry, such as in specialized B2B (business to business) manufacturing. But...

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Auditing Your Online Presence

Before embarking on any marketing strategy, it is important to understand the current state of your online presence. If you are curious about how prospective customers or potential employees perceive you, take a moment to review the questions below. To complete this...

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How to grow your email subscriber list.

You’ve read our Email Newsletters: A great tool for customer retention. | River Valley Media Group blog post and have perfected your email newsletter strategy, but you’ve noticed your number of email subscribers has remained stagnant – or worse, your number of...

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Social Media Strategy & Trends

One of the biggest, but lesser known, benefits of social media marketing is that you will be able to reach over 68% of adults who are daily users. From a disposable income perspective, consider that the majority of “Facebookers” are over the age of 35! Reaching this...

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How to Succeed with Email Marketing in 2021

Compared to many forms of digital advertising, email marketing is a channel that most advertisers have dabbled with in the past. Although the medium itself is fairly straight forward, some business owners have expressed disappointment with the results of recent...

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Email Newsletters: A great tool for customer retention.

Email marketing is vital to the success of your business. A well-written, timely newsletter your subscribers can rely on to engage and inform should be a key component to your email marketing strategy. Having a newsletter is a powerful way to stay top of mind with...

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Why Video is Beating Static Advertising

With all of the different media options out there, allocating dollars for advertising can make many business owners’ head spin. For those that are looking for a way to engage and educate their target audience, video may be the answer you’ve been waiting for. So,...

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