Blog Posts

The Importance of Audience Targeting

You may have a baseline idea of who your most valuable customers are, especially in a very broad sense, where anyone could technically be a customer (like a grocery store) or a very narrow industry, such as in specialized B2B (business to business) manufacturing. But...

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Auditing Your Online Presence

Before embarking on any marketing strategy, it is important to understand the current state of your online presence. If you are curious about how prospective customers or potential employees perceive you, take a moment to review the questions below. To complete this...

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How to grow your email subscriber list.

You’ve read our Email Newsletters: A great tool for customer retention. | River Valley Media Group blog post and have perfected your email newsletter strategy, but you’ve noticed your number of email subscribers has remained stagnant – or worse, your number of...

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Social Media Strategy & Trends

One of the biggest, but lesser known, benefits of social media marketing is that you will be able to reach over 68% of adults who are daily users. From a disposable income perspective, consider that the majority of “Facebookers” are over the age of 35! Reaching this...

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How to Succeed with Email Marketing in 2021

Compared to many forms of digital advertising, email marketing is a channel that most advertisers have dabbled with in the past. Although the medium itself is fairly straight forward, some business owners have expressed disappointment with the results of recent...

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Email Newsletters: A great tool for customer retention.

Email marketing is vital to the success of your business. A well-written, timely newsletter your subscribers can rely on to engage and inform should be a key component to your email marketing strategy. Having a newsletter is a powerful way to stay top of mind with...

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Why Video is Beating Static Advertising

With all of the different media options out there, allocating dollars for advertising can make many business owners’ head spin. For those that are looking for a way to engage and educate their target audience, video may be the answer you’ve been waiting for. So,...

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What is multimedia marketing and why should I consider it?

Driven by technological innovation and high adoption rates among consumers, the manner in which products and services are bought and sold in today’s marketplace has changed dramatically.  In the past a local business could rely on single media advertising solutions...

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E-Commerce-What Is It?

E-commerce (or electronic commerce) is simply the buying and selling of goods or services via the internet, including the transfer of money and data to complete the sale.  It includes a wide variety of data, systems, and tools for online buyers and sellers, including...

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Branding vs. Lead Generation: What’s the difference?

Both brand awareness and lead generation are essential elements to any marketing approach. Brand awareness, the extent to which consumers are familiar with the distinctive qualities or image of a particular brand, is key to turning strangers into visitors – either...

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Search Advertising: What is it?

John Wanamaker, a department store magnate complained more than a century ago that half of his advertising investment went to waste.  He just didn’t know which half. Search advertising might be the solution Mr. Wanamaker was seeking. Search advertising, often referred...

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Welcome to our new website!

All of us here at the River Valley Media Group are pleased to share the news that beginning today, Monday, May 17th, we are revealing our exciting new business-to-business website to the marketplace. Our new website, to be found at www.rivervalleymediagroup.com, seeks...

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Here’s how we’re helping La Crosse area businesses

Sean Burke As our community navigates this most difficult pandemic, it is clear that consumers and the local business community are in need of support. Local business are members of our community, employ our neighbors, support our charities, and provide the products...

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