You’ve read our Email Newsletters: A great tool for customer retention blog post and have perfected your email newsletter strategy, but you’ve noticed your number of email subscribers has remained stagnant – or worse, your number of subscribers is declining. Don’t...
In the increasingly fragmented media marketplace, today’s consumer is inundated with countless advertising messages each day. So when it comes to the time when those consumers are considering a purchase, it is a real challenge for your business to catch that...
One of the biggest, but lesser known, benefits of social media marketing is that you will be able to reach over 68% of adults who are daily users. From a disposable income perspective, consider that the majority of “Facebookers” are over the age of 35! Reaching...
In many instances, a website is a customer’s first impression of a business. Having a custom website that properly reflects the company is extremely important for any business in today’s digital world. From fonts and colors, to graphics and illustrations, a...
Search Engine Optimization (SEO) is the foundation to a long term internet marketing strategy. Similar to a credit score or 6 pack abs, SEO takes time to build – it can take anywhere from 6 months to a year, but it will pay dividends. As a business, think of it...
Compared to many forms of digital advertising, email marketing is a channel that most advertisers have dabbled with in the past. Although the medium itself is fairly straight forward, some business owners have expressed disappointment with the results of recent...
Email marketing is vital to the success of your business. A well-written, timely newsletter your subscribers can rely on to engage and inform should be a key component to your email marketing strategy. Having a newsletter is a powerful way to stay top of mind...
Mark Twain is said to have once lamented “the reports of my demise have been greatly exaggerated.” Print advertising might share the same frustration about its passing, as it remains a highly effective and important vehicle for advertising. Although much of the...
With all of the different media options out there, allocating dollars for advertising can make many business owners’ head spin. For those that are looking for a way to engage and educate their target audience, video may be the answer you’ve been waiting for....
Driven by technological innovation and high adoption rates among consumers, the manner in which products and services are bought and sold in today’s marketplace has changed dramatically. In the past a local business could rely on single media advertising...
E-commerce (or electronic commerce) is simply the buying and selling of goods or services via the internet, including the transfer of money and data to complete the sale. It includes a wide variety of data, systems, and tools for online buyers and sellers,...
Both brand awareness and lead generation are essential elements to any marketing approach. Brand awareness, the extent to which consumers are familiar with the distinctive qualities or image of a particular brand, is key to turning strangers into visitors –...
When it comes to proverbial phrases, there few are as widely recognized as the classic “When life gives you lemons…” mantra. Simply put, it’s the application of an optimistic mindset to turn a sour situation into something good. In the last year and a half of...
John Wanamaker, a department store magnate complained more than a century ago that half of his advertising investment went to waste. He just didn’t know which half. Search advertising might be the solution Mr. Wanamaker was seeking. Search advertising, often...
All of us here at the River Valley Media Group are pleased to share the news that beginning today, Monday, May 17th, we are revealing our exciting new business-to-business website to the marketplace. Our new website, to be found at www.rivervalleymediagroup.com, seeks...
Learn how to support La Crosse area businesses As our community fights to unite in the face of this pandemic, you can be assured that the La Crosse Tribune and its dedicated team of employees are working diligently to keep you informed and empowered to navigate this...
Sean Burke As our community navigates this most difficult pandemic, it is clear that consumers and the local business community are in need of support. Local business are members of our community, employ our neighbors, support our charities, and provide the products...
In so many ways, our community has responded so proudly to the challenges this pandemic has inflicted. Every day we at the La Crosse Tribune are so pleased to share the stories of everyday heroes in our community. The community response and sense of unity have been...
Here at the La Crosse Tribune, we share a bittersweet experience when it comes to this difficult pandemic. Our hearts and prayers go out to those community members who are sickened or displaced by the impacts of this terrible virus and its disruption of our local...