Blog Posts

What is multimedia marketing and why should I consider it?

Driven by technological innovation and high adoption rates among consumers, the manner in which products and services are bought and sold in today’s marketplace has changed dramatically.  In the past a local business could rely on single media advertising solutions...

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E-Commerce-What Is It?

E-commerce (or electronic commerce) is simply the buying and selling of goods or services via the internet, including the transfer of money and data to complete the sale.  It includes a wide variety of data, systems, and tools for online buyers and sellers, including...

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Branding vs. Lead Generation: What’s the difference?

Both brand awareness and lead generation are essential elements to any marketing approach. Brand awareness, the extent to which consumers are familiar with the distinctive qualities or image of a particular brand, is key to turning strangers into visitors – either...

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Search Advertising: What is it?

John Wanamaker, a department store magnate complained more than a century ago that half of his advertising investment went to waste.  He just didn’t know which half. Search advertising might be the solution Mr. Wanamaker was seeking. Search advertising, often referred...

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Welcome to our new website!

All of us here at the River Valley Media Group are pleased to share the news that beginning today, Monday, May 17th, we are revealing our exciting new business-to-business website to the marketplace. Our new website, to be found at www.rivervalleymediagroup.com, seeks...

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Here’s how we’re helping La Crosse area businesses

Sean Burke As our community navigates this most difficult pandemic, it is clear that consumers and the local business community are in need of support. Local business are members of our community, employ our neighbors, support our charities, and provide the products...

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