Jun 9, 2021 | Marketing Strategy, News

What is multimedia marketing and why should I consider it?


Driven by technological innovation and high adoption rates among consumers, the manner in which products and services are bought and sold in today’s marketplace has changed dramatically.  In the past a local business could rely on single media advertising solutions and word-of-mouth benefits to reach new customers.  Today’s marketplace is much more competitive and much more complicated with a customer’s journey-to-purchase incorporating multiple marketing touchpoints.  To exist within the purchase consideration set for consumers today, local business must meet and engage with customers wherever they are on that complicated path-to-purchase.  Multimedia marketing is now invaluable to modern business.

Multimedia marketing is a strategy that utilizes and integrates multiple advertising mediums including digital advertising, digital marketing services, social media, search, re-marketing, branded content, print, direct mail and television, among others.  Incorporating multiple marketing touchpoints enables a local business to fully engage with consumers and position their business for success.

The average person today consumes media at an impressive rate, across multiple media platforms.  In the past media consumption and consumer research was limited to few channels, including newspapers, radio and television.  Today potential consumers research purchases and gather information from a number of sources.

Consider your own experiences.  You may be searching for the perfect gift and see an ad in a newspaper, on a newspaper website, or in your social media feed for a camera.  With awareness of the camera now established, you might begin to research your best purchase options through other media including search engines (Google), social networks (Facebook), company websites, enthusiast websites, e-commerce platforms, review and recommendation sites, and more.

As a company who sells cameras, your best tactic for earning this sale is to engage with customers all along this journey to purchase.  By utilizing multimedia marketing you can bring awareness of your company’s products and services, position your company as the best solution for your potential client and earn new business.

Multimedia plays a vital role in successful advertising programs today.  And although the more media used will likely increase your exposure, when making important decisions about which media to use it is important to think carefully about the best tactics to utilize, targeting them carefully, and integrating them for the best results.  Understanding your target market and their purchase patterns is critical to designing the most effective marketing program and utilizing your marketing budget most effectively.

The River Valley Media Group are experts in multimedia marketing including digital display advertising, social media, search, print, and more.  We can help you design a custom and integrated multimedia marketing program to support the goals of your business.  We can help you compete more effectively and capture more new customers whose path-to-purchase include multimedia research.  Every day we develop effective programs for our clients and can do likewise for you.  Complete the form below or drop us a note to learn more.

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