by Colleen Myers | Dec 3, 2021 | Branding, Email Marketing, Marketing Strategy, News, Social Media
These days, a strong digital presence is required for any business that wants to bring in or engage with new and existing customers. But what is a digital presence? In short, it’s essentially what people find about your business when doing an online search,...
by Colleen Myers | Nov 18, 2021 | Branding, Content Marketing, Marketing Strategy, News
Marketing is all about telling your brand’s story in a way that will resonate with your audience. When communicating your message, you not only have to be committed to upholding your brand and its values but also show that you are committed to strengthening the...
by Colleen Myers | Nov 11, 2021 | Ecommerce, Marketing Strategy, News
If you use the internet (which, the fact that you’re reading this leads us to believe that you do), chances are you’ve done some online shopping. Almost anything can be purchased online, whether that’s ordering clothes to be shipped to your home, scheduling and paying...
by Colleen Myers | Nov 4, 2021 | Ecommerce, Marketing Strategy, News
The public’s reliance on the internet for everyday activities continues to grow each day. Everything from reading to grocery shopping now has a space in the digital arena and businesses are adjusting their model to keep from getting left behind. A clear...
by Colleen Myers | Oct 25, 2021 | Marketing Strategy, News, SEO
Once a technology only imagined in sci-fi, voice activated assistants are quickly growing in popularity. Companies like Google, Amazon, and Apple are continually developing the capabilities of the AI software behind them as people increasingly make them a part...
by Colleen Myers | Oct 21, 2021 | Marketing Strategy, News, SEO
Search advertising is a way of getting a business’s ad or message to appear on search engine results pages (specifically, the first page of results). There are two elements of search advertising used to achieve this – Search Engine Marketing (SEM) and Search...
