by Colleen Myers | Oct 7, 2021 | Ecommerce, Marketing Strategy, News
Online shopping has come a long way since the first eCommerce company, Boston Computer Exchange, was launched in 1982. Although not widely used, the internet was somewhat of a thing back then, and BCE served as a marketplace for buying and selling used...
by Colleen Myers | Sep 30, 2021 | Content Marketing, Marketing Strategy, News
It’s obviously important to set goals for your business, but setting a goal without outlining how it will be achieved isn’t going to be very effective. Saying that you have a goal to increase annual revenue in 2022 by 25% sounds good, but it lacks the structure...
by Colleen Myers | Sep 24, 2021 | Content Marketing, Marketing Strategy, News
Consumers are constantly bombarded with advertisements wherever they go – online and in person. Traditional advertising has become saturated over the years, with many people opting to do their own research to help them make educated purchasing decisions. According to...
by Vickie Rortvedt | Aug 18, 2021 | Branding, Marketing Strategy, News
Digital marketing should be a continuous effort for your business. It takes time, resources, and strategy to ensure your company’s marketing campaigns are delivering results. Between staying on top of digital trends and monitoring what tactics are working for your...
by Vickie Rortvedt | Aug 11, 2021 | Audience, Marketing Strategy, News
Market segmentation is a foundational element of successful marketing plans. Segmentation enables focus and efficiency of marketing resources toward reaching the most valued audiences for your business and achievement of your business goals. Market segmentation is...
by Vickie Rortvedt | Jul 27, 2021 | Marketing Strategy, News, Social Media
Before embarking on any marketing strategy, it is important to understand the current state of your online presence. If you are curious about how prospective customers or potential employees perceive you, take a moment to review the questions below. To complete this...
