Jul 27, 2021 | News

Auditing Your Online Presence

Before embarking on any marketing strategy, it is important to understand the current state of your online presence. If you are curious about how prospective customers or potential employees perceive you, take a moment to review the questions below.

To complete this assessment, assign a value of 1 for each ‘yes’ response and a 0 for each ‘no’ response. Please note that this is not an exhaustive list and should only be used as a template to judge the quality of your online presence.

 

LinkedIn

Do you have an account?

Does your account feature a professional photo or brand?

Does your account feature a compelling, persuasive headline?

Does your account feature a summary of how your business operates that serves as an advertisement?

Does your account feature compelling details of your business’ experience, employee skills, and capabilities?

Does your account showcase any of your business’ visual or written work?

In every post you create, are you communicating your brand message and your professionalism?

On a regular basis (at least once a week), do you share any professional information about your business and content about your field?      

Add the number of Yes Answers….     ________________

 

Twitter

Do you have an account?

If you have an account, does it feature a compelling bio describing your business?

Does your bio use keywords from your brand message?

Do you follow any important people/other brands in your field?

Do you re-tweet interesting, business-related posts?

In every tweet you write, are you communicating your brand message and your professionalism?

Do you message any influencers or leaders in your field?

Add the number of Yes Answers….     ________________

 

Facebook

Do you have an account?

Does your profile picture showcase your business in a way that enhances its professionalism and remains consistent with your overall brand?

In every post you create, are you communicating your brand message and/or the benefits of your products or services?

Does your cover photo convey a message about you that prospective employees/customers would find intriguing or would view as a positive feature of your brand’s personality?

Add the number of Yes Answers….     ________________

 

Website

Do you have a website?

Is your website easy to navigate?

Can customers contact you easily by phone and email?

Is your site mobile friendly?

Add the number of Yes Answers….     ________________

 

YouTube

Do you have any videos posted on this platform?

Did you post a branding video or a persuasive pitch video on this site?

Add the number of Yes Answers….     ________________

 

Now that you have reviewed every question, you should be able to obtain your score out of 25. So, here’s one last question: now that you know your score, what will you do to improve future marketing endeavors?

The River Valley Media Group are experts in marketing and will gladly work alongside you to improve your future marketing endeavors.  Every day we develop effective programs for our clients and can do likewise for you.  Complete the form below or drop us a note to learn more.

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