by Colleen Myers | Dec 3, 2021 | Branding, Email Marketing, Marketing Strategy, News, Social Media
These days, a strong digital presence is required for any business that wants to bring in or engage with new and existing customers. But what is a digital presence? In short, it’s essentially what people find about your business when doing an online search,...
by Colleen Myers | Sep 16, 2021 | News, Social Media
Thanks to the ongoing pandemic of 2020/2021, many people have turned to social media to get the human interaction they are lacking. According to a Pew Research Center report, as of February 2021, 72% of US adults use some type of social media. That doesn’t even...
by Vickie Rortvedt | Sep 1, 2021 | News, Social Media
Social media marketing should be a key element of any business’s advertising strategy. When planning how your business will use social media, one fundamental aspect to understand is the difference between organic and paid social media marketing. It’s all in the name –...
by Vickie Rortvedt | Jul 27, 2021 | Marketing Strategy, News, Social Media
Before embarking on any marketing strategy, it is important to understand the current state of your online presence. If you are curious about how prospective customers or potential employees perceive you, take a moment to review the questions below. To complete this...
by Vickie Rortvedt | Jul 13, 2021 | Marketing Strategy, News, Social Media
One of the biggest, but lesser known, benefits of social media marketing is that you will be able to reach over 68% of adults who are daily users. From a disposable income perspective, consider that the majority of “Facebookers” are over the age of 35! Reaching...
