by Colleen Myers | Nov 18, 2021 | Branding, Content Marketing, Marketing Strategy, News
Marketing is all about telling your brand’s story in a way that will resonate with your audience. When communicating your message, you not only have to be committed to upholding your brand and its values but also show that you are committed to strengthening the...
by Colleen Myers | Sep 30, 2021 | Content Marketing, Marketing Strategy, News
It’s obviously important to set goals for your business, but setting a goal without outlining how it will be achieved isn’t going to be very effective. Saying that you have a goal to increase annual revenue in 2022 by 25% sounds good, but it lacks the structure...
by Colleen Myers | Sep 24, 2021 | Content Marketing, Marketing Strategy, News
Consumers are constantly bombarded with advertisements wherever they go – online and in person. Traditional advertising has become saturated over the years, with many people opting to do their own research to help them make educated purchasing decisions. According to...
by Vickie Rortvedt | Sep 2, 2021 | Branding, Content Marketing, News
Branded Content: What Is It? Branded content is a marketing technique that involves creating content that is directly linked to a brand, allowing consumers to make a stronger connection. Branded content seldom involves traditional advertising, such as TV commercials...
by Vickie Rortvedt | Jul 19, 2021 | Content Marketing, Email Marketing, News
You’ve read our Email Newsletters: A great tool for customer retention blog post and have perfected your email newsletter strategy, but you’ve noticed your number of email subscribers has remained stagnant – or worse, your number of subscribers is declining. Don’t...
by Vickie Rortvedt | Jun 23, 2021 | Content Marketing, Email Marketing, News
Email marketing is vital to the success of your business. A well-written, timely newsletter your subscribers can rely on to engage and inform should be a key component to your email marketing strategy. Having a newsletter is a powerful way to stay top of mind...
