You’ve read our Email Newsletters: A great tool for customer retention blog post and have perfected your email newsletter strategy, but you’ve noticed your number of email subscribers has remained stagnant – or worse, your number of subscribers is declining. Don’t panic! It’s natural for email lists to reduce over time as your contacts opt-out of communication, create new email addresses, or change companies. As a marketer, it’s important to keep the health of your email list top of mind. In this post, we will go over different strategies to encourage consumers to sign up for your emails and keep your list growing.
Include Call-To-Actions on Your Web Site
Including call-to-actions, or CTA’s, across your website is one of the most traditional ways to attain email addresses. Embedded sign-up forms, pop-ups, and hyperlink buttons are all examples of CTA’s that could be included on your website. Incorporate these CTA’s on high traffic webpages to gain the most exposure. Call-to-actions on your website help to capitalize on the traffic your site already receives and encourages an audience who’s interested in your brand to hear more from your business.
Encourage Subscribers to Share Your Emails
If your current subscribers are finding value in your emails, their friends or colleagues will likely find value as well. Including a “Send to a Friend” button within your marketing emails will encourage your subscribers to do just that, expanding your contact list in the process. Include a “Subscribe” CTA within all emails as well, so those who received a forwarded email can easily opt-in too.
Add a Hyperlink in Your Email Signature
Even if you don’t have a long list of email subscribers, that doesn’t mean you don’t have a large network of peers. If you communicate daily with a diverse group of people via email, adding a hyperlink in your email signature could be a great way to reach that audience and encourage them to hear more from your business. If they see value in your personal emails, they could find value in your company’s emails as well.
Host an Online Contest
Everyone loves a giveaway! Hosting an online contest where entrants are required to provide an email address is an easy and fun way to grow your email list. Keep your giveaway timely by making a connection to the season or holidays. Plus, if you’re giving away an item from your business, you can help familiarize someone with your products who may not have been aware before the contest.
Produce Gated Content
Creating gated, premium content will give your audience a reason to provide you with their email addresses. Whether that’s a webinar, ebook, or video, gated content should be something that your customers find value in. The more premium content you have, and the wider variety of gated items, will make it easier for you to attract more people and collect more email addresses.
The best way to keep your email list growing is to utilize multiple strategies, helping you reach your audience from a variety of angles and increasing the chances of growing your list. Once you’ve built a healthy subscriber list, learn how to provide value in your emails to keep your audience subscribed.
The River Valley Media Group are experts in digital advertising and email marketing. Every day we develop effective programs for our clients and can do likewise for you. Complete the form below or drop us a note to learn more.