Phone: 608-791-8300

Request Services
  • Follow
  • Follow
  • Follow
river valley media group
  • Home
  • About Us
    • About Us
    • Meet the Team
  • What We Do
    • What We Do
    • Case Studies
    • Programs
    • Research
  • Blog Posts
  • Events

What is Market Segmentation and How Do I Use It to Make My Marketing Better?

by Vickie Rortvedt | Aug 11, 2021 | Audience, Marketing Strategy, News

Market segmentation is a foundational element of successful marketing plans.  Segmentation enables focus and efficiency of marketing resources toward reaching the most valued audiences for your business and achievement of your business goals. Market segmentation is...

Understanding Mobile Location Targeting

by Vickie Rortvedt | Aug 2, 2021 | Audience, News, Targeted Marketing

Mobile devices currently make up more than half of web traffic, and businesses that utilize a smart mobile strategy will have an advantage over their competition. There are several forms of mobile targeted advertising, and ensuring the correct one is being used is...

The Importance of Audience Targeting

by Vickie Rortvedt | Jul 29, 2021 | Audience, News, Targeted Marketing

You may have a baseline idea of who your most valuable customers are, especially in a very broad sense, where anyone could technically be a customer (like a grocery store) or a very narrow industry, such as in specialized B2B (business to business) manufacturing. But...

Recent Posts

  • Our Top eCommerce Trends for 2022
  • 5 Key Elements for a Strong Digital Presence
  • Authenticity in Marketing: How to Be Authentic When Promoting Your Business
  • The Basics of Facebook Shops
  • Traditional Website eCommerce vs. Social Commerce

Contact Form

rvmg-logo-circle

Contact Us



608-791-8300

Call us today for a consultation.


paul.pehler@lee.net
bryan.ufheil@lee.net

1407 Saint Andrews St

La Crosse Wi, 54601

River Valley Media Group

La Crosse Tribune
The Courier serving Onalaska & Holmen
The Journal serving Monroe County
Vernon County Times
Vernon County View
Foxxy Shopper La Crosse
La Crosse Sunday Extra
Winona Daily News
Houston County News
Chippewa Herald
Chippewa Big Buck
Dunn County News
Dunn County Big Buck

Quick Links

>Home
>About Us
>What We Do
>Case Studies
>Blog Posts
>Research
>Events
>Current Programs

  • Follow
  • Follow
  • Follow
Powered by Lee EnterprisesPowered by Lee Enterprises | Copyright © 2023 River Valley Media Group. All Rights Reserved. | Privacy Policy | Site Map