by Vickie Rortvedt | Aug 11, 2021 | Audience, Marketing Strategy, News
Market segmentation is a foundational element of successful marketing plans. Segmentation enables focus and efficiency of marketing resources toward reaching the most valued audiences for your business and achievement of your business goals. Market segmentation is...
by Vickie Rortvedt | Aug 2, 2021 | Audience, News, Targeted Marketing
Mobile devices currently make up more than half of web traffic, and businesses that utilize a smart mobile strategy will have an advantage over their competition. There are several forms of mobile targeted advertising, and ensuring the correct one is being used is...
by Vickie Rortvedt | Jul 29, 2021 | Audience, News, Targeted Marketing
You may have a baseline idea of who your most valuable customers are, especially in a very broad sense, where anyone could technically be a customer (like a grocery store) or a very narrow industry, such as in specialized B2B (business to business) manufacturing. But...
