You may have a baseline idea of who your most valuable customers are, especially in a very broad sense, where anyone could technically be a customer (like a grocery store) or a very narrow industry, such as in specialized B2B (business to business) manufacturing. But have you completed a deep dive assessment? And what are the benefits of doing so?
What is audience targeting? It’s a way of consumer research and advertising that allows you to deliver personalized experiences to your current or potential customers – those who are most likely to be interested in what you sell and to ultimately purchase it. The targets are created from customer profiles that include data points such as demographics, interests, location and online behavior. Other considerations that can be helpful are psychographics — values and motivations that impact the timing, frequency and urgency of purchase.
Why should I use audience targeting? Whether you’re looking for branding, awareness, consideration, lead generation, or retention, you should consider if you need specific audience targeting or not. This ensures you have identified the right person and then considered the right timing, the right message and the right medium when putting together your marketing strategy.
Considerations: Your existing customers aren’t always the same as your current targeted audience, especially when rolling out a new product or service, or opening a new location, for example. You also must consider how your target audience is consuming media now, not what you think they are doing, or where they should be consuming media. You marketing partners should be able to guide you in the right direction to determine the most valuable targeted audiences.
What else can I do? Complete the form below or give us a call today and one of our local marketing experts will reach out with ideas for growing your business using multi-channel marketing & part of that is identifying the right audience for you. We offer customized solutions and many audience acquisition channels in our constantly growing portfolio of services.
At River Valley Media Group, our team brings knowledge gained by living and working in the communities we serve and pairs that with the expertise and unmatched power of our local, regional and national resources..