by Vickie Rortvedt | Jul 15, 2021 | Event Marketing, Marketing Strategy, News
In the increasingly fragmented media marketplace, today’s consumer is inundated with countless advertising messages each day. So when it comes to the time when those consumers are considering a purchase, it is a real challenge for your business to catch that...
by Vickie Rortvedt | Jul 13, 2021 | Marketing Strategy, News, Social Media
One of the biggest, but lesser known, benefits of social media marketing is that you will be able to reach over 68% of adults who are daily users. From a disposable income perspective, consider that the majority of “Facebookers” are over the age of 35! Reaching...
by Vickie Rortvedt | Jun 18, 2021 | Marketing Strategy, News
Mark Twain is said to have once lamented “the reports of my demise have been greatly exaggerated.” Print advertising might share the same frustration about its passing, as it remains a highly effective and important vehicle for advertising. Although much of the...
by Vickie Rortvedt | Jun 9, 2021 | Marketing Strategy, News
Driven by technological innovation and high adoption rates among consumers, the manner in which products and services are bought and sold in today’s marketplace has changed dramatically. In the past a local business could rely on single media advertising...
by Vickie Rortvedt | Jun 2, 2021 | Marketing Strategy, News
Both brand awareness and lead generation are essential elements to any marketing approach. Brand awareness, the extent to which consumers are familiar with the distinctive qualities or image of a particular brand, is key to turning strangers into visitors –...
by Vickie Rortvedt | May 24, 2021 | Ecommerce, Marketing Strategy, News
When it comes to proverbial phrases, there few are as widely recognized as the classic “When life gives you lemons…” mantra. Simply put, it’s the application of an optimistic mindset to turn a sour situation into something good. In the last year and a half of...
