Search Engine Optimization (SEO) is the foundation to a long term internet marketing strategy. Similar to a credit score or 6 pack abs, SEO takes time to build – it can take anywhere from 6 months to a year, but it will pay dividends. As a business, think of it as a capital expenditure – you may want to avoid it due to the lack of immediate return but it is a key to the growth of your website (and your business)! A good SEO strategy blends the technical aspect (on-page optimization) and the human aspect (off-page optimization). You can also consider the “social aspect” – showing search engines that your site is the best option for any searches related to your key products and services because it has relevant content and is easy to use.
By utilizing custom content and SEO tactics, along with a mobile optimized website and top notch security, you can target quality traffic and potential customers, making it easy for your audience to find you – especially considering Google’s constantly changing algorithm. You will also build trust and credibility with a clean, effective, easy to use site. As an added benefit, you will boost search engine rankings with well-optimized content. About 50% of all website clicks are in the first 3 organic search results, which are highly ranked by content and SEO best practices.
By improving your page’s performance in search, using optimized page descriptions, establishing brand awareness and ensuring that your product is easily found by search engine sites, you can gain quantitative and qualitative website visits through organic search engine results. This will help your targeted audience campaigns be as successful as possible.
Things to Think About:
- Does the content of the website match the search?
- Does the website contain new and freshly updated content that helps users?
- Are popular websites linking to this website and are those sites relevant?
- Is it easy to find what you’re looking for as a user?
Want to Learn More?
Complete the form below or give us a call today and one of our local marketing experts will reach out with ideas for growing your business using print and/or digital marketing. We offer customized solutions and many audience acquisition channels in our constantly growing portfolio of marketing services.
At River Valley Media Group, our team brings knowledge gained by living and working in the communities we serve and pair that with the expertise from the unmatched power of our local, regional and national resources, as part of Lee Enterprises and in partnership with Amplified Digital Agency.