Research
73% of Adults in the Marketplace Reached Each Week
The most dominant and influential media in the marketplace. Our readers are your customers.
Full Market Coverage
The River Valley Media Group’s publishing brands deliver unprecedented reach in the communities it serves. From our daily and weekly print and digital brands to our social media sites; no local media brand or platform delivers the market better.
We can help your business grow and prosper by introducing your company’s messaging to our large and engaged audience. We can work with you to create compelling creative and a customized and integrated multimedia marketing plan to meet the needs of your business.
- Our audience is engaged with more than 73% of the market reading our local news each week.
- Our audience is affluent with buying power including a median household income of more than $62,500 and 59% of our reader households with income of more than $50,000.
- Our audience is educated with 78% having attended or graduated from college and/or received a post graduate degree.
- 32% of our reader households have children.
- Our weekly titles reach more than 63,000 homes via USPS each week, nearly full market reach, filled with lively and relevant community news our readers look forward to.
Please feel free to browse the market, demographic, readership, shopping intent, and competitive media statistics below. And give us a call or complete the form below to learn more about how our customized marketing solutions can help you meet your business and marketing goals.
Source: Research data provided by Coda Ventures, an independent market research firm in Nashville, TN.
Our Market
Our Audience
Our Audience Demographics
Our Audience Purchase Plans
Competitive Comparisons
Our Market
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Our Audience
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Our Audience Demographics
49% of River Valley Media Group’s audience is female. 51% is male.
The median age of a River Valley Media Group reader is 48 years old.
59% of our audience has household income of more than $50,000.
Median household income of River Valley media Group readers is more than $62,500.
32% of River Valley Media Group readers have children in the household.
78% (nearly 8 of 10) of River Valley Media Group readers have attended/graduated from college and/or received a post-graduate degree.
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Our Audience Purchasing Plan
Pick your industry to discover our audience purchasing plans
Apparel
Appliances
Automobiles
Financial Services
Pharmacy
Home Improvement
Events
Furniture
Grocery
Jewelry & Watches
Beer & Liquor
Real Estate
Restaurants
Home Services
Sporting Goods
Travel
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Competitive Comparisons
Other print publications are read by 28% of the market.
River Valley Media Group reaches 73%.
Television
The top local TV news program reaches a cumulative audience of 57.3% of the market each week.
River Valley Media Group reaches 73%.
Radio
The top local radio station reaches a cumulative audience of 27.8% of the market each week.
River Valley Media Group reaches 73%.
Cable
The top local cable news channel reaches 26.2% of the market each week.
River Valley Media Group reaches 73%.
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In the next 12 months, River Valley Media Group will reach 77% of the market who intend to purchase an automobile.
Source: Research data provided by Coda Ventures, an independent market research firm in Nashville, TN.
In the next 6 months, River Valley Media Group will reach 78% of the market who intend to purchase apparel and accessories.
Source: Research data provided by Coda Ventures, an independent market research firm in Nashville, TN.
In the next 6 months, River Valley Media Group will reach 77% of the market who intend to purchase drug store products.
Source: Research data provided by Coda Ventures, an independent market research firm in Nashville, TN.
In the next 6 months, River Valley Media Group will reach 73% of the market who intend to purchase groceries.
Source: Research data provided by Coda Ventures, an independent market research firm in Nashville, TN.
In the next 12 months, River Valley Media Group will reach 83% of the market who intend to purchase home improvement products and services
Source: Research data provided by Coda Ventures, an independent market research firm in Nashville, TN.
In the next 12 months, River Valley Media Group will reach 76% of the market who intend to purchase home furnishings
Source: Research data provided by Coda Ventures, an independent market research firm in Nashville, TN.
In the next 12 months, River Valley Media Group will reach 84% of the market who intend to purchase appliances.
Source: Research data provided by Coda Ventures, an independent market research firm in Nashville, TN.
In the next 6 months, River Valley Media Group will reach 78% of the market who intend to purchase liquor.
Source: Research data provided by Coda Ventures, an independent market research firm in Nashville, TN.
In the next 12 months, River Valley Media Group will reach 81% of the market who intend to purchase homes services including pest control, cleaning services, plumbing/heating, etc.
Source: Research data provided by Coda Ventures, an independent market research firm in Nashville, TN.
In the next 6 months, River Valley Media Group will reach 80% of the market who intend to purchase tickets to a movie, concert, cultural or sporting event.
Source: Research data provided by Coda Ventures, an independent market research firm in Nashville, TN.
In the next 12 months, River Valley Media Group will reach 80% of the market who intend to purchase banking and financial services.
Source: Research data provided by Coda Ventures, an independent market research firm in Nashville, TN.
In the next 12 months, River Valley Media Group will reach 77% of the market who intend to purchase real estate.
Source: Research data provided by Coda Ventures, an independent market research firm in Nashville, TN.
In the next 6 months, River Valley Media Group will reach 85% of the market who intend to purchase sporting goods.
Source: Research data provided by Coda Ventures, an independent market research firm in Nashville, TN.
In the next 6 months, River Valley Media Group will reach 86% of the market who intend to purchase jewelry and watches.
Source: Research data provided by Coda Ventures, an independent market research firm in Nashville, TN.
In the next 12 months, River Valley Media Group will reach 88% of the market who intend to purchase travel services.
Source: Research data provided by Coda Ventures, an independent market research firm in Nashville, TN.
In the next 12 months, River Valley Media Group will reach 76% of the market who intend to go to restaurants.
Source: Research data provided by Coda Ventures, an independent market research firm in Nashville, TN.