Salon and Spa
Salon and Spa | Building a Website and Promotion
- A salon and spa wanted to ensure that their image matched who they were as a company. Modern, fashion-forward, and clean. After this site was built, they also needed someone to promote the site and company.
- Deployed a PPC campaign to capture bottom of the funnel users, utilizing ad groups relevant to salons and spas.
- Delivered branded ads on Facebook to users who demonstrated interest in salons, spas around their two locations.
- In 6 months, the campaign yielded 5,413 clicks from PPC:
- Calls: 163 total
- The campaign also yielded 1,943 clicks and 290,115 impressions from the branding campaign on Facebook.
Goal & Approach
A salon and spa wanted to ensure that their image matched who they were as a company. Modern, fashion-forward, and clean. After this site was built, they also needed someone to promote the site and company. Working with Amplified Digital, River Valley Media Group launched a tri-fold campaign, utilizing PPC Targeted Facebook ads, and Remarketing to help the client reach their goals.
PPC was launched with a focus on salons, facials, haircuts, micro blading, and spa services. Additionally, research indicates that advertising on Facebook tends to increase the number of branded searches on Google Ads by an average of 34%, so a Facebook campaign was launched to help generate brand awareness amongst those who may be in need of a salon or spa.
With a consistent budget during the course of the campaign, the client saw steady results over the course of ten months. The PPC campaign saw a slight peak in December, 2019 with a 10.13% CTR, but every other month has been between 6.5% – 8.5% – both over 150% greater than industry benchmark.
The Salon enjoyed the work that River Valley Media Group did for them so much, they asked us to do the same thing for their salon school portion of their business.
Overall, the client saw an increase in conversions and website engagement, social media engagement saw a huge impact on Facebook, as well as an increase in brand awareness.