Furniture Store
Furniture Store Case Study
Goal
- A furniture store wanted to promote their brand and increase store foot traffic.
Approach
- River Valley Media Group built a digital media plan that includes YouTube TrueView video ads.
Results
- Over a 3-month time frame
- 179,411 Impressions
- 46,628 Video Views
- 280 Video Clicks
- 25.98% View Rate
- 0.16% Click through Rate
- Increased store foot traffic
Goal & Approach
A furniture store needed help promoting themselves as a luxury brand as well as increasing store foot traffic.
After conducting audience research, River Valley Media Group decided to utilize the client’s vast television commercial video library for a YouTube TrueView campaign. River Valley Media Group with Amplified Digital team’s research found that advertising on YouTube can increase regular Google searches for your brand name by 420%. The research also showed that the audience targeting on YouTube TrueView would be an ideal match for positioning the client as a luxury brand. River Valley Media Group targeted those in-market for home furnishings with a household income in the top 30%. The client’s video was shown to those browsing the Pottery Barn YouTube page.
Results
Over a three month period, the YouTube TrueView campaign produced 280 clicks on 179,411 impressions for a 0.16% click through rate and a 25.98% view rate. The client also indicated that they saw an approximately 20% increase in foot traffic in the store since the beginning of the video campaign.