What We Do
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Custom Marketing Solutions
River Valley Media Group provides tailored and comprehensive marketing solutions focused on your needs. With a full line-up of available print and digital media solutions, we can create a comprehensive and integrated multimedia plan to fit your individual goals and deliver results. We’ll not only design for results, we’ll prove them.
Our priority is to help your business engage customers and grow. And we do that by partnering with you, focusing on your priorities, and delivering marketing programs that contribute to your bottom line.
Below is an outline of the many products and services we offer and how they will be integrated into a comprehensive solution to reach your customers wherever they are on their journey to purchase. Mouse over each item to learn how they fit into generating marketing solutions.
We will work with you to understand your business goals and combine only the right products and services to meet the objectives of your business.
Print Solutions Advertising:
Newspaper display advertising is a highly effective marketing tool for conveying your company’s message to potential customers in your area. Newspaper readers are fully engaged and deeply interested in local journalism and local products and services available to them. Newspaper advertising is affordable, trustworthy and creates a lasting impact. Positioning your advertising adjacent to compelling local journalism will elevate your brand in the minds of local readers. Coupled with other forms of media, including digital display advertising, can multiply the effectiveness of your advertising message.
Since 1904 the River Valley Media Group has provided the leading print advertising solutions to the local business community, working with thousands of local businesses each year. We can help you too.
Digital Display
Advertising is way to attract the audience of a website, app, social media platform or other medium toward building awareness for a product or service, or encouraging users to take an action. Digital display advertising is effective on both desktop and mobile applications.
Formats for digital display advertising include banners, rectangles, and other formats and can include text, images, video and audio. Digital display advertising is a cost effective way to build awareness for your brand, product, or service; and to encourage action including purchase.
Advocacy Stage:
Advocacy marketing is encouraging existing customers to share their positive experience with your company to other people. It prompts the most enthusiastic customers to amplify the voice of your brand and thus bring in more business.
Retention Stage:
Retention marketing, sometimes referred to as lifecycle marketing or loyalty marketing, is a marketing technique that focuses on keeping customers engaged, happy, and spending. Successful retention marketing involves building two-way interactions with your customers.
Purchase Stage:
Purchase, is the act of buying the goods and services that a company needs to operate. Through marketing, companies should seek to both encourage purchase and improve purchasing processes as a means of improving customer satisfaction.
Consideration Stage:
Once a potential consumer moves past the awareness stage of the journey to purchase or marketing funnel, they enter the consideration stage. In the consideration stage, a potential consumer is willing to consider purchasing your services or products. They are interested in learning more about you and what you can offer them.
Awareness stage:
Brand awareness is a marketing term that describes the degree of consumer recognition of a product by its name. Creating brand awareness is a key step in promoting a new product or reviving an older brand. Ideally, awareness of the brand may include the qualities that distinguish the product from its competition.
Targeted Digital Display
Advertising is way to attract the audience of a website, app, social media platform or other medium toward building awareness for a product or service, or encouraging users to take an action. Targeted Digital display advertising is effective on both desktop and mobile applications.
Targeting enables you to place your advertising message in front of potential customers where they spend time online, utilizing targeting tactics including demographics, browsing behavior, contextually, search habits, location, site retargeting, and more. River Valley Media Group leverages first party audience data along with data from third party websites to target your message to the best possible audience. Your campaign is monitored in real-time and can be modified at any time to meet your changing needs.
Some of the key tactics you can employ through Targeted Digital Display Advertising include: Site re-targeting, search re-targeting, contextual targeting, and geo-fencing, among others.
Formats for Targeted Digital Display Advertising include banners, rectangles, and other formats and can include text, images, video and audio. Targeted Digital Display advertising is a cost effective way to target your ideal customers and build awareness for your brand, product, or service and to encourage action including purchase.
Targeted Digital Display
Advertising is way to attract the audience of a website, app, social media platform or other medium toward building awareness for a product or service, or encouraging users to take an action. Targeted Digital display advertising is effective on both desktop and mobile applications.
Targeting enables you to place your advertising message in front of potential customers where they spend time online, utilizing targeting tactics including demographics, browsing behavior, contextually, search habits, location, site retargeting, and more. River Valley Media Group leverages first party audience data along with data from third party websites to target your message to the best possible audience. Your campaign is monitored in real-time and can be modified at any time to meet your changing needs.
Some of the key tactics you can employ through Targeted Digital Display Advertising include: Site re-targeting, search re-targeting, contextual targeting, and geo-fencing, among others.
Formats for Targeted Digital Display Advertising include banners, rectangles, and other formats and can include text, images, video and audio. Targeted Digital Display advertising is a cost effective way to target your ideal customers and build awareness for your brand, product, or service and to encourage action including purchase.
CVT-OTT
Utilize video and audio promotional advertising (we can help you create and produce it!) to reach audiences on video streaming platforms such as Hulu and YouTube. Additionally you can utilize audio streaming ads to target niche audiences on platforms such as Pandora, Spotify, and more:
- YouTube TruView
- Connected TV and OTT reaching networks like Hulu, AMC, Discovery and more.
- Connected TV offers targeting options not available on traditional TV:
- Device targeting (type or model)
- Geography and day parting
- Audience targeting
- Lookalike modeling
- Connected TV retargeting
- Cross-Device targeting
- View through conversion tracking
- Programmatic Audio including Spotify and iHeart Radio
Social Media Advertising
is a form of digital marketing that includes paid advertising campaigns run on social media platforms toward reaching highly targeted audiences within that environment. Social networks utilize user information to serve relevant advertisements based on their interaction within the platform.
Local business can promote their brands and encourage sales through social media channels that users frequent. Social media users are very engaged with their platform of choice and receptive to engaging with local business.
The social media experts at River Valley Media Group can help you create and execute an effective social media campaign to build awareness for your company and deliver sales.
Contests
Media saturation and always-on mobile devices make it difficult for a local business to stand out. With a powerful voice, media companies can spotlight businesses with an engaging contest or promotion. For the business this can be the start of a long-lasting relationship with a new customer.
SEO
Search Engine Optimization (SEO) is the foundation for a long term internet marketing strategy. We perceive SEO as a natural evolution for a well-constructed website. A good SEO strategy blends the technical aspect (on-page optimization) and the human aspect (off-page optimization) or the social aspect in a balanced manner, showing the search engines that your site is the absolute best answer to queries related to your products and services.
The River Valley Media Group experts can help ensure that your site is optimized and your business is positioned to be found by, and benefit from, relevant searchers.
Live & Virtual Events
The River Valley Media Group hosts several branded live and virtual events throughout the year. These local experiential marketing opportunities facilitate the promotion of your product or service through memorable experiences and promotional events including opportunities to raise awareness and increase customer engagement through direct interaction between your company and your target audience.
Event marketing with River Valley Media Group can help your company stand out in a crowded marketplace. As well, we can assist you in combining event marketing with multimedia campaigns to create more meaningful and longer lasting relationships with your customers and potential customers.
Opportunities exist on many levels including sponsorships, public speaking, product demonstrations, product sampling, and exhibit booths, among others. We will work with you to design a custom event marketing program that best fits the needs of your business.
- Contests & Promotions
- Local Events
- Quizzes
Website
River Valley Media Group believes that a brands website is the center and foundation of a strong online presence. A mobile responsive website, built specifically with the target audience’s interests and experience in mind helps establish credibility and make the right first impression.
Our in-house team of developers takes a goal-oriented approach to your website, ensuring each site is built to scale along with the business it serves, and is developed with the audience’s experience in mind.
- Responsive Website Design and Development
- eCommerce & Custom Development
- Built with On-Page Search Engine Friendliness in Mind
- Website Content Development
- Monthly Website Maintenance
- Secure WordPress Specific Hosting
- Search Engine Registration
- Google Analytics Reporting
- Search Engine Optimization
- Mobile Applications
Reputation Management
is the effort to influence what and how people think of a brand or person. Reputation marketing is a strategy used to promote, monitor, and acquire positive brand content. River Valley Media Group’s easy to use reputation intelligence and management tool allows you to manage, monitor, and respond to reviews and information about your company.
Social Content
Brand fans and followers are not regular visitors to a brand’s social profiles. Companies need to reach out and engage with consumers in their news feed with enticing content that meets the consumer where they are in each moment.
- Relevant information related to the company, products, services, or industry, structured to be informative, educational, and build knowledge about offerings-which builds trust and interest in the brand.
- Content related to specific products, specials, promotions, upcoming events, and timely sale-based information helps entice consumers to want to participate, purchase, or share their experiences with the brand.
- Questions, polls, contests, quizzes and interest-based inquiries help quantify fans into their position in the purchase funnel as well as provide a rewarding and shareable experience for consumers in the social space.
Blog Marketing
is a content marketing strategy. The marketing strategy uses blogs and other related content to address potential customers directly and individually, providing valuable content in a non-sales manner, toward achieving thought leadership, topic authority and customer loyalty for the brand. River Valley Media Group can help you stay engaged with your customers and reach new ones with the creation and publishing of unique, optimized content, blog posts and imagery about your business.
Website Remarketing
Re-engaging with your current or past customers by matching your existing list or database of emails and/or cell phone numbers to active Facebook or Instagram profiles, then sharing a compelling message or exciting offer to remind them about all the awesome things you offer.
Because these customers are already familiar with you and you are marketing to them in a familiar, social space, the click & conversion rates are generally much higher than other social ads.
PPC
Paid Search Advertising (PPC): Reach audiences who are ready to make purchasing decisions and drive leads and ultimately conversions through strategic paid search campaigns across top search engines including Google and Bing.
Targeted Email
Reach an extremely niche, highly targeted audience right in their inbox with River Valley Media Group’s permission-based targeted email marketing campaigns. Build rapport and communicate with your customers by sharing your expertise and giving them tips they can value. Increase retention and repeat business through improving brand, product and event awareness.
- Responsive Email Designs
- Micro targeting
- In-depth Reporting
- Opt-in Database
- List Segmentation
- Automated Email
Targeted Email
Reach an extremely niche, highly targeted audience right in their inbox with River Valley Media Group’s permission-based targeted email marketing campaigns. Build rapport and communicate with your customers by sharing your expertise and giving them tips they can value. Increase retention and repeat business through improving brand, product and event awareness.
- Responsive Email Designs
- Micro targeting
- In-depth Reporting
- Opt-in Database
- List Segmentation
- Automated Email
Reputation Management
is the effort to influence what and how people think of a brand or person. Reputation marketing is a strategy used to promote, monitor, and acquire positive brand content. River Valley Media Group’s easy to use reputation intelligence and management tool allows you to manage, monitor, and respond to reviews and information about your company.
Targeted Email
Reach an extremely niche, highly targeted audience right in their inbox with River Valley Media Group’s permission-based targeted email marketing campaigns. Build rapport and communicate with your customers by sharing your expertise and giving them tips they can value. Increase retention and repeat business through improving brand, product and event awareness.
- Responsive Email Designs
- Micro targeting
- In-depth Reporting
- Opt-in Database
- List Segmentation
- Automated Email
SMS Marketing
Text Message Marketing allows you to reach customers instantly and directly on their mobile device. Utilize text marketing to boost sale and revenue, increase engagement, and build customer loyalty programs.
Our powerful platform was built for the mobile business owner. Sending a message is as easy as posting to a social media account, and far more engaging to your customers. In a matter of minutes, you can create your message and send it out, or schedule it for later. And with SmartSend’s real-time analytics, you can measure the success of your messages any time you want.
- Manage SMS Campaigns via a Robust Mobile App
- Onboarding & Strategy Touchpoints
- Schedule Messages or Send Immediately
- Schedule Messages or Send Immediately
- Increase Engagement, Retention, & Loyalty
- Transparent Reporting & Delivery Metrics
- Fully managed options available
eCommerce
is selling your product or services online, most often allowing customers to shop, learn, and purchase without your direct involvement. Examples include Amazon which is an eCommerce marketplace where thousands of stores showcase their products.
River Valley Media Group has expertise in eCommerce and operations from inventory management to customer retention. We can help you compete more effectively and capture more new customers whose buying habits are increasingly shifting online. In addition, River Valley Media Group can provide the related marketing and supporting marketing services expertise to drive audience and audience conversion for your online business.
Customer Match
Re-engaging with your current or past customers by matching your existing list or database of emails and/or cell phone numbers to active Facebook or Instagram profiles, then sharing a compelling message or exciting offer to remind them about all the awesome things you offer.
By marketing to those customers who are already familiar with you in a familiar and social space, click and conversion rates are generally much higher than regular audience targeted social ads.